Don't quite get the difference between SEM & SEO? Need some help getting visible in the major search engines? We can help!
SEO (Search Engine Optimisation) – The ones that are not ads!
Let us get straight to the point. If anyone guarantees to get you to the top of Google you should turn and run.
Nobody can guarantee this. If they do, they are bullshitting you.
That’s not to say that there are not things that can, and should, be done to your website to give you the best chance of ranking well.
There are some technical changes that can be made to your site, and we would be happy to talk to you about all of them.
But when it boils down to it Google are aiming to display results that show the most meaningful and relevant content to suit a search term.
To really see results with SEO, you need a solid link building and content strategy. Do this well and Google will reward you.
SEM (Search Engine Marketing) – The ones that are ads!
Ok, so this is where someone can guarantee you the number one spot on Google. But you have to pay for it!
Being number one should not be your aim here. The name of the game is to get the best possible return on your investment.
SEM is pretty awesome. You set your own budget, we decide how much you are willing to pay for a click and you only pay when someone visits your website.
Our favourite part though is the results. We can see what works (and what doesn’t). We can test ad copy and tweak your campaigns until our fingers are sore from hitting the keys. And every day/week/month you decide if it is worth the money. Brilliant.
We need to do your keyword research, structure your campaigns correctly, optimise your bidding strategy and split test your ads. So there is actually a bit to it.
If you want some help, get in touch.