5 Reasons to Hire a Virtual Marketing Manager
Marketing. You either hate it and avoid it or you love it but just don’t have the time. Whatever your reaction to the “M” word is, this part of your business will always be important. It’s only through marketing that people know who you are. It’s how you make money!
But let’s face it, running a business is hard work. We all have limited energy and most of it’s spent on doing what we do best. So it’s natural that seemingly “extra” jobs like marketing fall through the cracks. So what’s the solution?
Outsourcing. Ask any entrepreneur, one of the secrets to success is handing over the jobs you don't like or don’t have time for to someone else. So who do you outsource to? A Virtual Marketing Manager. We give you 5 reasons why.
5 Reasons to Hire a Virtual Marketing Manager
1. All your marketing is managed by one person
Does your Admin Assistant double as a Social Media Marketer? Or your Salesperson moonlight as a Google Ads Specialist? Many small to medium-sized businesses operate this way. They get staff who are hired to do one thing to try their hand at another. But unfortunately, if an inexperienced person is doing your marketing, it’s probably falling short. You’re wasting staff hours and the money you invest in campaigns – not to mention your staff aren’t focused on the job they were hired to do. Hiring a Virtual Marketing Manager means all your marketing is handled by one person. You have one go-to expert who plans and implements everything. What a load off, right?
2. It’s more affordable than hiring a marketing person in-house
Most businesses spend 40-80% of their revenue on payroll so the balance between keeping employee costs down and having enough people to do the job is a fine line. It’s one, if not, your biggest expense. And if you’re thinking of hiring an in-house marketing manager? You could be looking at a salary of $80,000+ a year plus benefits – that’s a lot of money! The great thing about outsourcing is you get to shape the role yourself and pay accordingly. The monthly investment is less than a staff salary plus superannuation, holidays etc. We’re talking thousands of dollars worth of saving.
3. You can finally nail down a marketing strategy
Have you heard the saying, “If you fail to plan, you’re planning to fail”? We tend to agree. No strategy = no clear path to reach your goals. That’s if you’ve established your business goals in the first place. A Virtual Marketing Manager defines your objectives, paints a picture of success and creates a clear marketing strategy to get there. And this includes all aspects of marketing – budget, branding, social media, email marketing and content – the works! Having a clear strategy means you won’t be throwing money on random marketing efforts and crossing your fingers in the hope they’ll work. Your money will have a clear purpose and a better return on investment – win-win!
4. You get a team of experts who are specialists in their field
When you’re investing in design you want an expert Graphic Designer. When you’re spending money on social media you want a switched on Social Media Manager. It makes sense, right? You want experts. But outsourcing different tasks to different people takes time and money. You have to not only find and manage each person but you also have to pay premium prices for each service. A Virtual Marketing Manager has a team of specialists and you get access to all them without having to find them yourself. The team works together so everything your business produces is in line with your brand and is consistent across every channel.
5. You can focus on the running of your business
Do you feel like your mind is always full and you can never turn it off? It’s one of the joys of running a business, huh? Constant overwhelm. Marketing is taking up quite a bit of real estate in your head right now. We’d bet at least 20%. Hiring a Virtual Marketing Manager has two major benefits – 1. The job actually gets done and done well. 2. Your brain is free to run your business. A Virtual Marketing Manager lifts the weight off your shoulders and frees the space in your head so you can focus on serving your customers in the best way possible. The freer you are to do your job, the better equipped you’ll be for the increase of enquiries that will surely come from a killer marketing strategy.